Amazon's Alexa and Echo Devices Were Popular on Christmas

It looks like a lot of people tried out Amazon'southward Alexa on Christmas. The company's voice banana software became the number ane downloaded app during the vacation.

In the US, the Amazon Alexa app jumped to the top of Apple tree's and Google's official app stores, according to analytics firm App Annie. Since Thanksgiving, the voice assistant's app rankings have been steadily rising.

App Annie Alexa Ranking

Why the high download rates? The voice assistant is used in Amazon's Repeat devices, the company'due south line of smart speakers. Apparently, customers have been buying them up to use every bit Christmas gifts.

On Tuesday, Amazon said the Repeat Dot, which goes for $29.99, was its all-time selling product over its east-commerce platform during the holiday flavour.

Amazon added that the Repeat Dot, and other devices including the Echo Spot and Echo Buttons, have all been sold out. The Echo Dot, for instance, won't be in stock until next week.

The company'southward media streaming player, the Fire Television set stick, was its second best selling product. During this vacation flavor, Amazon customers bought up twice as many as they did than terminal yr.

The large demand for Amazon-developed devices is a win for a company that'southward been competing against Google, Apple and others in the smart domicile space. However, the e-commerce giant declined to requite exact figures for the product sales, and only mentioned that "millions" of more Amazon devices were sold this holiday flavor compared with last twelvemonth.

In the by, Amazon has often said it's had the best holiday sales season to date without giving detailed specifics.