Google'due south keyword search data shows involvement in nonfungible tokens (NFTs) has surged to record levels, with traffic beating out search terms pertinent to many crypto assets ranked among the top x.

According to Google Trends, interest in NFTs saw a dramatic spike at the start of the twelvemonth every bit Dapper Labs' NBA Top Shot and vintage Ethereum-based NFTs saw frenzied speculation.

While the chimera initially appeared short-lived — with search volume drying upward past roughly 75% every bit of the cease of June, involvement began to bounce back in July before breaking into new highs at the end of October.

Search volume for "NFT" (blueish) and "non-fungible token" (crimson) over 24 months: Google Trends

Since and then, Google search traffic for NFT-related keywords has continued to surge, doubling over the past 3 months.

The fasten in interest has seen "NFT" overtake many of the keywords that have long-dominated crypto-related search traffic, including "DeFi," "Ethereum" and even "blockchain."

Search volume for NFT (blue), Ethereum (blood-red), blockchain (yellowish), Dogecoin (dark-green), and DeFi (purple) over 24 months: Google Trends

While Dogecoin firmly captured the public's imagination during the second quarter — with search book for "Dogecoin" rising to rival "Bitcoin" in early May, dog-token fever quickly subsided in the third quarter. Equally such, the Google Trends information suggests the momentum behind the canine-coin rally was immediately channeled into the hype for NFTs.

NFT-mania sweeps Asia

According to Google Trends, NFT search traffic is currently dominated by Asian nations, with China, Republic of uganda, Singapore, Hong Kong and the Philippines topping the keyword's search rankings.

China's search volume for "NFT" peaked between Sept. five and 11 of this year. The month earlier the fasten, Chinese tech conglomerate Tencent launched its NFT trading platform Huanhe and Alibaba launched a marketplace assuasive users to trade licenses to create NFTs from copyrighted content.

Nonetheless, the Chinese Communist Political party released a series of statements denouncing NFTs via official country media publication The People'due south Daily on Sept. x, likely spurring the retracement in search volume since.

Pinnacle countries by search volume for "NFT": Google Trends